![]() įor example, when we typed ”Federal States of Nigeria”, here is what Google presented to us as a search result: 1.4. Tabular snippets typically appear for comparative queries where the results examine varying quantities, such as:įor these snippets, Google particularly values structured data. With the query “Foods that strengthen our immune system”, we note that the first response from Google was in the form of a bulleted list: 1.3.4. The user can learn more by clicking on the link at the very bottom of the excerpt text. Queries like “10 ways to save money” are most likely to generate list responses. They usually appear for recipes, step-by-step guides or queries that feature ”best”, ”top”, ”highest” and other similar superlatives The list snippet is the third type of snippet that generally comes in two types, one as a numbered list and the other as a bulleted list. ![]() However, some searches revolve around topics where a video would be better suited for what the user is looking for. There are no specific guidelines yet on how Google selects a video for snippets. Google’s correct answer is a video, because one might better learn how to design a rat trap by watching a video rather than reading text. Let’s take the example of the query ”How to make a rat trap?”. These queries will not always be in the form of questions, but will appear when the user is looking for a guide to learn or view something specific (like singing dogs). These are YouTube videos that appear at the top of organic search results when the search query requires a visual response In addition to text snippets, there are also video snippets that appear in the search results when a query is made. When we take the example of the question ”What is the Featured Snippet”, the text excerpt that we have in response is presented in a textual format with an image displayed on the right side. The text is usually an entire paragraph (sometimes with the presence of an image) extracted from an article and represents the section that Google considers to best answer the user’s question. You’ll typically see paragraph snippets for search queries like: Searchers type all sorts of queries into Google and the paragraph snippet appears to present them with a quick and concise answer. Paragraph is the most common form of Featured Snippet that usually appears for specific and long-tail search queries But we will focus here mainly on the 4 most common types. Types of Featured SnippetĪccording to the philosophy of some Marketers, there are up to 5 types of Featured Snippet. With the snippet placed above the organic search results in position 0, the corresponding URL of that website can expect an increase in organic traffic. Google also displays the title and URL of the website in the snippet, which gives users more information about the source domain Sometimes a featured snippet can even display video-only content ![]() They also contain an image, although this image does not necessarily come from the same website where the content is selected. The snippets contain relevant content from a website that matches the user’s search query Their ranking is called ” Position zero ” The components of a Featured Snippetįor a multitude of search results, Google displays Featured Snippet on the first page of search results. If Google chooses to display your content as an optimized snippet, you will gain much more visibility. Google programmatically selects the best answer on a third-party website and presents it in a snippet. Optimized snippets make it easier for users to search online, because they can see the answer they are looking for in one click answer they are looking for at a glance This is possible because the user may be satisfied with the answer offered by the featured snippet and decide not to go to the site again. The source of the image may be different from the source of the answer. Most of the time, Google includes an image in it. Here is an example of a snippet selected by Google for the query “why is the grass green”: It is located just above the first organic search results, which is why it is also called ” position 0 “. What Google says about it in the January 2020 updateĪn optimized excerpt is displayed in the form of a block containing the exact answer to a user’s query.Chapter 3: More questions about Featured Snippetįor a good understanding of the term Featured Snippet, we will see in this first chapter:.Chapter 2: How to get Featured Snippet on Google?.
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